--- title: How to Market Rental Properties description: Use these 5 marketing tactics to catch the attention of high-quality renters, so you can start seeing ROI immediately after rehabbing your rental property. image: https://blog.residentialcapitalpartners.com/hubfs/RCP_21007_18_Social%20Post%203.jpg --- [![ResCap-logo-Jun2023](https://blog.residentialcapitalpartners.com/hs-fs/hubfs/ResCap-logo-Jun2023.png?width=341&height=74&name=ResCap-logo-Jun2023.png)](https://residentialcapitalpartners.com/) # How to Market Rental Properties Posted by [Residential Capital Partners](https://blog.residentialcapitalpartners.com/author/residential-capital-partners) on Mar 11, 2020 11:39:52 AM - [Tweet](https://twitter.com/share) Now that you’ve used [fix and flip financing](https://blog.residentialcapitalpartners.com/how-to-get-fix-and-flip-funding-2021) to renovate your most recent rental property, it’s time to put it on the market. The average renter tours nearly three properties over 2.5 months before making a decision, according to [Zillow’s 2019 Consumer Housing Trends Report](https://www.zillow.com/report/2019/renting-a-home-in-america/renter-overview-key-facts-figures/). Don’t let an empty rental property cost you even more money on your investment property loan. Having a plan to find reliable tenants is as important as securing funding for your investment property. Use these five marketing tactics to catch the attention of high-quality renters, so you can start getting a return on your investment immediately after rehabbing your rental property. ![how-to-market-rental-property](https://blog.residentialcapitalpartners.com/hs-fs/hubfs/how-to-market-rental-property.jpeg?width=700&name=how-to-market-rental-property.jpeg) ## **1. Take Professional-Grade Photos. ** This is non-negotiable. Why? A listing without photos is too easy to ignore. Plus, listings with high-quality images get[ 94% more views](https://www.socialmediatoday.com/marketing/2015-04-06/content-relevant-images-gets-94-more-views-infographic), according to QuickSprout. Also, intriguing photos could increase the rental price of your fix and flip between 1-7%, according to a [Redfin study](https://www.redfin.com/blog/professional-real-estate-photos-sell-homes-for-more/) examining the impact high-quality photos had on house prices. If you don’t have the time or budget to work with a professional photographer, consider a DIY approach. Smartphone cameras have come a long way — but you need to know how to use it.   > --- > > Pro tip: Look for [natural lighting](https://www.zillow.com/rental-manager/resources/rental-listing-photography-tips/) and complimentary angles within the home. > > --- ## **2. Target Desired Tenants.** Market the community — not the property. Have an understanding of the neighborhood and what residents love most about it. Think about your target demographic characteristics: - Age - Income - Lifestyle - Marital status Having a grasp of your ideal tenant’s wants and needs will help your marketing efforts pay off.   ## **3. Take an ‘Old School’ Approach.** There are endless ways to digitally market your property (and we’ll get to them!). But, before you go online, consider a few tried-and-true ways: - **Start with a yard sign. **This is a low-cost way to let passers-by know the property is available. Also, neighbors often have an interest in who lives next to them. Which brings us to ... - **Word-of-mouth referrals. **Talk with your friends, other tenants and the property’s neighbors. There’s nothing like a personal endorsement, and — chances are — they know someone looking to rent. ![Market-Your-Rental-Property](https://blog.residentialcapitalpartners.com/hs-fs/hubfs/Market-Your-Rental-Property.jpeg?width=700&name=Market-Your-Rental-Property.jpeg) ## **4. Get Online.** An easy way to get the word out about your renovated rental is to post it online. In fact, 73% of renters use online resources when searching for a home, according to [Zillow’s 2018 Consumer Housing Trends Report](https://www.zillow.com/report/2018/renters/rental-activities-and-resources/). Here are some must-post sites: - **Free listings.** Take advantage of the free exposure offered by sites like Craigslist, Cozy and Zillow Rental Manager. - **Your website. **Don’t overlook the obvious. Your site should be a marketing hub for your properties. Most importantly, use this space to easily connect potential tenants with you or your property management staff. **How to Write a Rental Ad ** Competing properties will absorb a mediocre listing, so choose your words wisely. Avail suggests [this formula](https://www.avail.co/education/articles/secrets-of-writing-rental-listings) for writing an effective rental listing. A successful listing will note: - **Key amenities or renovations.** Let your hard work shine. Did you make [significant or specific upgrades](https://blog.residentialcapitalpartners.com/home-improvements-that-add-value-to-your-investment-property) to the kitchen? Say so! - **Clear qualifications. **If you prefer tenants with a specific credit score or background, put it in the ad. This is also an ideal place to note whether or not you accept Section 8 vouchers. - **Pet policy.** Mention any pet restrictions up front. This will save you — and the prospective tenant — time and anguish. ## **5. Get Social.** Social media is a cheap, accessible way to generate interest in your property. If successful, this is a quick and effective way to generate leads while building familiarity and trust with current and future tenants. But it’s also a bit like opening Pandora’s Box. Before you post, do the following: - Decide where to post: Facebook Marketplace, Pinterest and Instagram are the best platforms to consider. - Make sure you have the bandwidth to update your listings and respond to comments and questions. > *Social media can be daunting. We’re here to help with more than just **investment property loans. Download **this free [**social media marketing cheat sheet**](https://info.residentialcapitalpartners.com/market-your-rental-property-cheat-sheet-lp) to help you craft the perfect post to promote your rental property.* *[![DOWNLOAD FREE CHEAT SHEET](https://no-cache.hubspot.com/cta/default/5001568/25c23ee5-a3c3-4ef2-a891-9376ff54d5fb.png)](https://cta-redirect.hubspot.com/cta/redirect/5001568/25c23ee5-a3c3-4ef2-a891-9376ff54d5fb)*     Topics: [How to Fix & Flip](https://blog.residentialcapitalpartners.com/tag/how-to-fix-flip), [Rental Property Investment](https://blog.residentialcapitalpartners.com/tag/rental-property-investment) ### Subscribe Here! ### Popular Posts ### Posts by Tag - [real estate investing (32)](https://blog.residentialcapitalpartners.com/tag/real-estate-investing) - [Fix-and-Flip Financing Tips (31)](https://blog.residentialcapitalpartners.com/tag/fix-and-flip-financing-tips) - [Property Investment Strategies (30)](https://blog.residentialcapitalpartners.com/tag/property-investment-strategies) - [Single family rentals (24)](https://blog.residentialcapitalpartners.com/tag/single-family-rentals) - [House Flipping Market Insights (23)](https://blog.residentialcapitalpartners.com/tag/house-flipping-market-insights) - [House Flipping (20)](https://blog.residentialcapitalpartners.com/tag/house-flipping) - [How to Fix & Flip (17)](https://blog.residentialcapitalpartners.com/tag/how-to-fix-flip) - [Investment Property Strategies (15)](https://blog.residentialcapitalpartners.com/tag/investment-property-strategies) - [Fix-and-Flip tips (13)](https://blog.residentialcapitalpartners.com/tag/fix-and-flip-tips) - [Rental Property Investment (13)](https://blog.residentialcapitalpartners.com/tag/rental-property-investment) - [Fix-and-Flip Lenders (11)](https://blog.residentialcapitalpartners.com/tag/fix-and-flip-lenders) - [Housing Market Trends (11)](https://blog.residentialcapitalpartners.com/tag/housing-market-trends) - [Private Money Lenders (10)](https://blog.residentialcapitalpartners.com/tag/private-money-lenders) - [Rental Property Tips (10)](https://blog.residentialcapitalpartners.com/tag/rental-property-tips) - [Networking (6)](https://blog.residentialcapitalpartners.com/tag/networking) - [Insider (3)](https://blog.residentialcapitalpartners.com/tag/insider) - [Budgeting Tips (2)](https://blog.residentialcapitalpartners.com/tag/budgeting-tips) - [Loans (2)](https://blog.residentialcapitalpartners.com/tag/loans) - [Trusted Advisor (2)](https://blog.residentialcapitalpartners.com/tag/trusted-advisor) - [Brokers (1)](https://blog.residentialcapitalpartners.com/tag/brokers) - [COVID-19 (1)](https://blog.residentialcapitalpartners.com/tag/covid-19) - [Contractors (1)](https://blog.residentialcapitalpartners.com/tag/contractors) - [Homevestors (1)](https://blog.residentialcapitalpartners.com/tag/homevestors) - [New Year Planning (1)](https://blog.residentialcapitalpartners.com/tag/new-year-planning) - [Tax Tips (1)](https://blog.residentialcapitalpartners.com/tag/tax-tips) [See all](https://blog.residentialcapitalpartners.com/how-to-market-rental-properties#) ![ResCap-logo-white-Jun2023](https://blog.residentialcapitalpartners.com/hs-fs/hubfs/ResCap-logo-white-Jun2023.png?width=350&height=76&name=ResCap-logo-white-Jun2023.png "ResCap-logo-white-Jun2023") [![Apply](https://no-cache.hubspot.com/cta/default/5001568/13a32f3b-d34c-41d4-8678-fe7108433ceb.png)](https://cta-redirect.hubspot.com/cta/redirect/5001568/13a32f3b-d34c-41d4-8678-fe7108433ceb) ©2025 Residential Capital Partners. 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